Fabrica is a communication research centre established in Treviso in 1994 and belongs to the Benetton Group; it follows a Renaissance-inspired learning-by-doing approach, where talents under 25 from all over the world experiment with contemporary communication through constant contamination between diverse disciplines such as photography, video, graphics, design, music and digital.
On the occasion of the Architecture Biennial and the Venice Film Festival, Fabrica arrived in the lagoon city with Wanted Creativity that took place in two locations on the lively Via Garibaldi, the heart of Castello area, that became temporary spaces for innovating, meeting, and cultural exchanging.
At Via Garibaldi 1830 it was possible to get in touch with Fabrica team by sharing your visions and creative ideas through video-confessions and follow in streaming the “Circus” program: workshops, lectures and experiences about contemporary issues. Since the start of 2018, Fabrica has hosted over 70 international personalities, including photographer Franco Fontana, astronaut Samantha Cristoforetti, artist Alison Jackson, architect Michele De Lucchi and musician Michael Nyman.
The space at Fondamenta Sant’Anna 994 was instead dedicated to portfolio reviews with Oliviero Toscani and the Fabrica team, which worked by reservation and only for under-25 creatives. The space was also a real temporary store offering productions by Fabrica and the ex-‘fabricanti’, product and editorial lines, including the now unattainable numbers of the legendary Colors magazine.